The Force Awakens cost $245 million dollars to make. And it cost between $100-150 million dollars to advertise. More than one-third of their total expenditure on that movie was in…
We have a cultural habit of high productivity and effort, and many well intended people end up burnt out or grappling with restlessness. Over time, even the most “advanced” or…
Leslie Kaminoff was once asked if 200 hours was enough time to learn to teach yoga. "No. You can lead a yoga class after 200 hours," he said, "but not…
You send out your Mailchimp campaign. Without fail, within the hour, the unsubscribes start coming in. As ET says to Elliot, "Ouuuuuuuuuuch." Whether it's a Mailchimp subscriber, Instagram follower, or…
I was on the phone with a client this morning, who was considering revamping her course format. "Everyone is running their 200 hour teacher trainings in two weeks," she said.…
Some mornings are okay. If I can get out of bed quickly enough and start moving, I can often jump start my day through assertive action and coffee. I almost…
When you're learning to teach yoga and you begin to understand the principles of alignment, a whole new world opens up. All of a sudden, the hidden actions of the…
Let’s face it; no one really likes talking about money. Unfortunately, if you avoid financially advocating for yourself, you’ll likely end up not only settling and undervalued, but also…
You're teaching warrior two. Your student, let's call him Joe, decides to work on his press handstand instead. Then you're teaching crow and Joe decides that this is a great…
We don't get mad because of what people do. We get mad because of what we make it mean. Let's say you and your bestie have planned a coffee date, but…
Wouldn't you love to know the magic formula for advertising? I'd love someone to take me aside and say, "Psssst....put in $500 worth of Facebook Ads, three blogs posts, eight…
Registering for Yoga Alliance is a pain in the ass. And the bottom line: registration does not mean that a program is any good. Yoga Alliance lacks the manpower to…
